Infurious is the only Northern Ireland company attending SXSWi and we’re doing it out of our pocket and without any support from our local economic development agencies. Phil has been partying with the other revelers and marvelling at some of the technologies he’s seeing - real cutting edge stuff

…you should see the great stuff being done in HTML 5.0 and CSS. The amount of people doing web apps are unreal, even Photoshop style applications in HTML and only HTML.
…
All so nice and fluid, and best about it, there all using Macs.

On top of that, he was interviewed by the BBC and has a feature on their web site

Infurious developed a Comic Reader application that uses the iPhone’s familiar touch interface to navigate between different panes of a comic.
The Comics Engine can also layer audio on to comic pages, embed movies and links to YouTube.
The reader also features multi-layered content pages so readers can find bonus artwork, footnotes and explainers.

Here’s a BBC pic of the man himself out in Austin.

Phil at SXSWi

As we speak, a dozen or more bands and musicians are heading out to SXSW for the week of music supported by Belfast City Council, the Creative Industries Innovation Fund and Invest Northern Ireland.

Hello, big interview with me (PJ) on Newsarama here.